Is it the end of days for Jessops?

As you can see on Yahoo Finance, Jessops' share price has fallen to an all time low (3.35p at 15:20pm today) a drop of over 25% from just yesterday and 50% in the last 5 days.
Shares in the biggest UK photographic dealer have beeen falling fast for a while now but the latest slump is brought about by their report that this year will be worse than last, and that was bad.

It'd be a shame to see them finally go and you have to hope that they don't owe too many suppliers too much money.
It'll be very interesting to see how this pans out.
JSP.L will be on my iPhone ticker front page.