Apple's Announcements, Always When I'm on the Tube!

Why do Apple insist on always having their mystery product announcements at 10 am PST?
It' s a real pain 'cos it coincides with my tube journey home. I leave work desperately wanting up-to the minute news and arrive at home after it's all happened.
So tonight I will arrive home, open my laptop and find out about all the new iPod Nanos, widescreen iPods and any other cool products Apple has invented.
That's if I ever get home, damn tube strikes may have been suspended but the Met line still isn't working, I guess the RMT members couldn't get back from their holidays in time for this morning!